Our story
The story behind PrettyPractical.
Pretty things, practical purpose.
PrettyPractical was created for everyday women who want the things they use every day to be both useful and beautiful.
Life is busy, so practicality matters. But there’s also something about using something you love looking at that makes an ordinary day feel a little better.
That’s the idea behind PrettyPractical: functional accessories that make everyday life easier, prettier and a little more joyful.
Meet the founder
Hi, I’m Candice: a twenty-something living in the UAE and the founder of PrettyPractical.
I started PrettyPractical because I kept finding myself drawn to everyday things that were practical but still felt special enough to want to carry, use and keep around. So I decided to create a place filled with exactly those kinds of finds.